Shipping Lane Characterization Services

For products that matter

Our services help you achieve intact, damage-free, on-time deliveries to end customers consistently.  You are already an expert in manufacturing, logistics, supply chain or packaging. Let us help you increase operational efficiency so that you stand out from your competition.

If your success depends on achieving operational excellence in logistics and supply chain by preventing or minimizing damage, we suggest subscribing to our shipping lane characterization service.

We jump on board immediately to start bringing you more visibility and help you make decisions towards eliminating damage, maximizing quality, and profitability. Our initial consultation to understand your needs and jump-start your program is absolutely free of charge.

Businesses often suffer from high cost of replacements, returns and damage to their products or materials during logistics operations. More often than not, the financial barrier to include shipping lane characterization in their development of operations is high. Although damage related problems exist, it is hard to pinpoint where the problems exist, how big the problems are or where to start looking to find them out. In some cases, companies do not investigate the source of shipping lane problems as their core competency lies in a very different market and the DNA of the company does not allow to employ a dedicated team of engineers to perform the required analysis and controls. It is our mission to provide affordable services as a solution.


Our goal is to ensure your shipments are made in a way which does not deteriorate the product quality and performance.

Our mission is to preserve the quality and performance of your product during logistics operations. Characterizing the transit conditions is a multi-disciplinary activity which involves carefully monitoring and analyzing the conditions of the product all along the supply chain and the shipping lanes. The goals of these studies vary depending on the product, the business, the geography and the operations:

If you are the manufacturer of valuable goods, you might be concerned about the effects of less than ideal packaging which could potentially deteriorate the performance of your product. In this case, characterization might be centered around transit time vs. quality of logistics operators.

If you are a packaging company, optimizing the performance of your packaging so that you deliver the lowest cost solution which provides protection above the minimum acceptable levels could be a part of your continuous improvement and cost reduction process. Shipping lanes are changing on a daily basis and you might not be collecting experimental data from these shipping lanes regarding how your packaging is holding up. In this case, the characterization might be for providing the information extracted from random dummy shipments in the relevant shipping lanes.

Our goal is to ensure the consistent delivery of intact shipments to the destination, independent of the type of product or service you provide to your customers.

Stage 1: Package Optimization

You are a logistics company: Start here if you have a new client which will be shipping sensitive items, offer them optimized packaging service and increase the coverage of your services and provide your customers the peace of mind.

You are the manufacturer of sensitive products or provide services around sensitive products: Start here if you have a new package, a new logistics partner or a new shipping lane.

In logistics operations, packaging optimization is one of the initial considerations. In order to ensure the integrity of the product that is being shipped, packaging should be done right. When package optimization is carefully done, an immediate return on investment is guaranteed. It is important for logistics companies to design their package with lighter and the lowest cost material, which would still maintain the integrity of the product under all possible shipping conditions, to ensure maximum profitability.  

Package Evaluation: First step in package optimization. Ensures if existing packaging is optimal. In the logistics industry, products are often over-packaged or under-packaged. Over-packaging leads to consistent loss due to excess packaging material that is being used. On the other hand, under-packaging leads to damaged products which results in huge losses when the packaging fails.

Package Modeling and Simulation: This step involves using sophisticated CAD tools and simulation programs to design multiple iterations of packages which are more efficient. Simulation is done to make sure the packages are optimal for the particular product which is shipped through a specific shipping lane.

Package Redesign: In this step, the best iteration is taken from the previous step and used to create a prototype package.

Package Testing: The redesigned package is tested in a lab to make sure the package is optimal. This step also involves sending out dummy shipments to monitor the packages all along the shipping lane. Minor changes or modifications can be made depending on the test results to make sure the packaging is optimized.

Stage 2: Shipping

You are a logistics company: Start here if you want to continuously monitor the consistency of services which you provide. Provide additional services to your customers to keep them informed regarding how good their shipments are handled, and make them aware of the quality of your service. If something goes wrong be the first one to know. If you can prevent something going wrong, be aware of it and take actions before damage happens.

You are a manufacturer or service provider: Start here if you have a new shipping lane, a new product with existing packaging or you are incurring loss due to damage but do not know where to start. Save a lot of time and a lot of money.

The second phase of lane characterization is optimizing the shipping operations. Choosing the right shipping mode or logistics service provider are crucial to ensure consistently good shipments. How products are handled between shipment modes often introduce uncertainty into the system.

Shipping Mode Optimization: In the case of multi-modal transport, the transition between modes often introduces points of potential failure into the system. Optimizing the shipping modes which makes sure it’s right for the specific product and its package results in reducing these potential damage.

Service Provider Optimization: The product being shipped is in custody of one or more service providers until it is received. Evaluating and comparing the performance of 3PL, LTL, warehousing and other service providers is key to making sure the right service provider is chosen for the logistics operation. This, in turn, contributes to better cost saving and customer satisfaction.

Stage 3: Monitoring

The final stage is monitoring shipments in an ongoing basis. This stage includes placing small form factor, cost-effective, and easy-to-use sensor in the packages along with the product to collect data about environmental parameters and shipping conditions. The complete log of data along with analytics and useful information regarding the condition of the package is delivered to the user.

Monitoring Environmental Parameters: Most products in the cold chain and biopharma industry are highly sensitive to temperature and humidity variations and need to be monitored throughout the logistics operation to ensure that they have been transported in ideal environmental conditions for safe consumption by the end user. It is essential to satisfy these monitoring needs in the most effective and cost-efficient manner with warning functions that helps you take immediate action in the case of a temperature or humidity excursion. Moreover, the environmental state in which the product was shipped can be known with high accuracy and granularity.  

Monitoring Shock, Impact, and Vibration: Valuable, precision equipment that are susceptible to shock and vibration need to be shipped in a shock and vibration-free mode of transport. Failure to do so may result in permanent damage to the equipment which may not be easily detectable. In order to save time and money, high level of visibility to shock and impact events during transit is essential. It is important to receive a log of impact events with analytics about how, when and under whose custody the impact events took place. It is ideal to have access to this data even before accepting or delivering the shipment or opening the package.   

If maximum efficiency, reduced loss, and profitability is of interest to you while shipping your products, our shipping lane characterization services will help you make the correct choice for packaging, transportation modes, logistics providers and expedite options. The reports and the analysis which you will receive from us will help you improve your bottom line and the service you provide to your customers.


You are covered by ASSET-Rx™ no matter what you are shipping by the shipping lane characterization services you receive.


Cold-Chain Food and Others


Time and Temperature Sensitive Materials

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